Your marketing events are only as valuable as the follow-up after the event. No matter how well your event goes, the quality of follow-up will determine success from an ROI perspective. Your customers and prospects can tell when your follow-up is automated and impersonal. What was the purpose of the 30-minute, one-on-one conversation with a hot prospect if the only follow-up is a generic and irrelevant email?
Strategies for Engaging VIPs at Events
Whether it’s your clients, prospects, speakers or other special guests, every event has VIPs. In the commotion of event day, it’s easy to let your high-profile attendees get lost in the shuffle. Don’t let that happen! Follow these four tips to impress your VIPs:
Attributional Model of Visitors’ Event Experience in Festivals and Special Events
Attribution theory is a constructive and effective application in understanding the behavioural psychology of consumers. Psychologically, individuals normally make some kind of inference from their personal analysis of behavioural facts and figures encountered on-site in order to explain an event or outcome. Subsequently, causal inferences influence individuals’ actions regardless of accuracy, quick form or biased attributions.
Goals and Objectives of Event Management Associations
As the event management industry grows and consolidates worldwide, associations play an increasingly significant role in professional support to the industry by ensuring the continued growth and success of event management professionals. Although there are many events, which are successfully crewed by volunteers, the increasing competition to secure major events is giving some impetus to the trend to create fully professionalised events.
Music Festival Motivators for Attendance: Developing an Agenda for Research
This paper analyses existing research with reference to motivations for attending special events with specific reference to musical performances. Its purpose is to identify emerging themes, detect similarities and contradictions, and uncover gaps in knowledge that need to be addressed by further research.
Raising Environmental Responsibility And Sustainability For Sport Events: A Systematic Review
Sport events and associated venues impose a significant impact on the environment. Athletes, coaches, officials, athletes’ entourage, and spectators travel to sport competitions using planes, trains, buses and cars.